Did you know that GDPR affects brands outside of the European Union? Due to the extraterritorial reach of GDPR, organizations both in the EU and those that do business within the EU, may be subjected to the regulations. With our GDPR Preparedness Assessment, you can better understand how GDPR may affect your business and how to prepare across key areas such as:
As we continue to countdown to GDPR, we created an infographic to help explain which data will be subjected to regulations, the rights & responsibilities of consumers and brands, and steps to ensuring compliance.
GDPR will be enforced beginning on Friday, May 25th, 2018
Anything that could be used to identify an EU citizen, including: demographic, financial, or behavioral data, just to name a few
GDPR applies to all businesses that collect or process personal data of an EU citizen
77% of US businesses have started preparing for GDPR…
However, only 6% of US businesses are GDPR-ready
85% of US businesses believe that it will become more difficult to compete with EU businesses due to GDPR
Entering 2018, we discussed the growing concern around data privacy and the increasing importance of GDPR. Read all of our predictions across media and marketing in our annual guide.LEARN MORE
GDPR will have a significant impact on healthcare beyond the EU and understanding what will be defined as personally identifiable information will be critical.LEARN MORE
Looking for more information on how GDPR will impact leading brands? Catch on all of the latest news and notes from our expert team.
Preparing for GDPR
Despite being a European Union regulation, the extraterritorial reach of GDPR has leading brands around the world taking note.Read more
How Will GDPR Impact Programmatic?
At the recent Mediatel Conference, the impact of GDPR on marketing was discussed. Specifically, the impact of GDPR on Programmatic advertising was a key theme.Learn more
Positive Outcomes of GDPR
GDPR is one of the biggest concerns for brands now. However, there are many positive potential outcomes, even for leading brands...Watch now
Watch the GDPR's Affect on Data Across the Globe - in 60 Seconds.Watch now
Majority of U.S. Companies are Not Prepared for GDPR – Now What?
However, there is still a good amount of confusion, even for leading brands, on how the European Union’s (EU) new regulation will affect them once it is enforced beginning on May 25th, 2018.Read more