Announcement: Google Analytics updates their Data Retention Policies

Over the past year, Google has shared how they have been preparing to meet the requirements of GDPR by the May 25, 2018 deadline. Recently, Google Analytics sent an email to all GA users outlining actions that are required from users, even if they are not located in the European Economic Area (EEA)

This email included information on new Product Updates, Contract Changes, and an Updated EU User Consent Policy. Our team of Google Analytics certified experts is here to help you understand everything that these recent updates have affected and to ensure your compliance with GDPR. Read the announcement from our experts, outlining details on the updates and changes to your Google Analytics account.


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