PEOPLE DEMAND ACCURATE SPEND
Portfolio Digital will use a unique spend calculation model – devised with Ebiquity’s global media experts.
Portfolio Digital will take into account all the key factors in the ad buying process, including programmatic, direct buy, ad format, and site category.
PEOPLE DEMAND WIDER COVERAGE
Portfolio Digital will explore thousands of web pages for both desktop and mobile audiences.
Portfolio Digital will capture more ad formats beyond traditional display - takeovers, rich media, embedded video, pre-rolls…and more.
Portfolio Digital will stay on top of new emerging ad formats and technologies, such as HTML5.
PEOPLE DEMAND DEEPER INSIGHT
Portfolio Digital will track your competitors’ media tactics; where, how frequently, and how much they are spending – including how the ads appear in situ, their above/below the fold positions and landing pages.
Portfolio Digital will also discover and capture ads that are served through behavioural targeting.
PEOPLE DEMAND COMPLETE FLEXIBILITY
Portfolio Digital will be tailored to cover the channels, markets, categories and advertisers you need to see.
Portfolio Digital will be fully modular, available as a stand-alone platform or as an add-on to existing creative or spend subscriptions.
Portfolio Digital will be a secure online research platform for you and your agency partners, allowing you to track your competitors’ advertising online.
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