PEOPLE DEMAND GREATER SPEND ESTIMATES
Portfolio Digital uses a unique spend calculation model – devised with Ebiquity’s global media experts.
Portfolio Digital takes into account all the key factors in the ad buying process, including programmatic, direct buy, ad format, and site category.
PEOPLE DEMAND WIDER COVERAGE
Portfolio Digital explores thousands of web pages for both desktop and mobile audiences.
Portfolio Digital captures more ad formats beyond traditional display - takeovers, rich media, embedded video, pre-rolls…and more.
Portfolio Digital stays on top of new emerging ad formats and technologies, such as HTML5.
PEOPLE DEMAND DEEPER INSIGHT
Portfolio Digital tracks your competitors’ media tactics; where, how frequently, and how much they are spending – including how the ads appear in situ, their above/below the fold positions and landing pages.
Portfolio Digital discovers and captures ads that are served through behavioural targeting.
PEOPLE DEMAND COMPLETE FLEXIBILITY
Portfolio Digital is tailored to cover the channels, markets, categories and advertisers you need to see.
Portfolio Digital is fully modular, available as a stand-alone platform or as an add-on to existing creative or spend subscriptions.
Portfolio Digital is a secure online research platform for you and your agency partners, allowing you to track your competitors’ advertising online.
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