"This report addresses how U.S. companies have responded to GDPR a year after its introduction, and considers the implications for compliance with the imminent arrival of new U.S. data privacy legislation."

U.S. companies have only taken small steps to protect consumer data since the advent of the EU’s new General Data Protection Regulation (GDPR) in 2018, and substantial work remains to prepare for the forthcoming U.S. data protection/privacy laws.

Ebiquity and the Digital Analytics Association (DAA) fielded a survey on GDPR in late 2018 and early 2019 (closed in February 2019). The responses come from DAA members and Ebiquity clients. Respondents represent 60 different U.S. organizations, ranging in size from Fortune 50 enterprises to mid-size companies. Responses were from various levels within the organization, from CEOs to Managers. Most responses were from personnel at the VP/Director level.

Patchy preparation for GDPR shows U.S. businesses
are unprepared for new legislation

U.S. Data Privacy Webinar

Presenting our benchmarking study to better understand the current GDPR related efforts of U.S.-based brands.

We are delighted to share with you the results from it presented in our report produced in partnership with the Digital Analytics Association (DAA).

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Ebiquity US Data Privacy Webinar

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Jim Mason

Sr. Partner, Ebiquity

Jim leads Ebiquity’s digital analytics practice in the US helping clients leverage data to improve marketing decisions and to build strong customer engagement. With over 20 years experience, he specializes in marketing transformation engagements. Prior to joining Ebiquity he led the Publicis Sapient’s Business Consulting practice in Europe and the Middle East.


Ian Thomas

Chief Data Officer, Publicis Spine

Ian Thomas has been actively involved in Digital Analytics since 2000, when he co-founded one of the UK’s first web analytics firms, helping to define the online advertising and web behavior measurement industry, and pioneering techniques in campaign attribution. From 2006 to 2018 he worked at Microsoft in Seattle, helping the company to understand its customers and their usage of its products and services through data and analytics.


About us

About Ebiquity

Ebiquity is a leading independent marketing and media consultancy. Our ambition is to help brands harness the power of data, analytics, and technology to improve marketing outcomes.

About Digital Analytics Association

The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business. The DAA was founded as the Web Analytics Association in 2004. The organization has almost 5,000 members around the world, representing a broad spectrum of expertise.