"This report addresses how U.S. companies have responded to GDPR a year after its introduction, and considers the implications for compliance with the imminent arrival of new U.S. data privacy legislation."
U.S. companies have only taken
small steps to protect consumer
data since the advent of the EU’s
new General Data Protection
Regulation (GDPR) in 2018,
and substantial work remains
to prepare for the forthcoming
U.S. data protection/privacy laws.
Ebiquity and the Digital Analytics Association
(DAA) fielded a survey on GDPR in late 2018
and early 2019 (closed in February 2019). The
responses come from DAA members and Ebiquity
clients. Respondents represent 60 different U.S.
organizations, ranging in size from Fortune 50
enterprises to mid-size companies. Responses
were from various levels within the organization,
from CEOs to Managers. Most responses were
from personnel at the VP/Director level.
Patchy preparation for GDPR shows U.S. businesses
are unprepared for new legislation
U.S. Data Privacy Webinar
Presenting our benchmarking study to better understand the current GDPR related efforts of U.S.-based brands.
We are delighted to share with you the results from it presented in our report produced in partnership with the Digital Analytics Association (DAA).
Watch the webinar View the presentation
Contributors
Jim Mason
Sr. Partner, Ebiquity
Jim leads Ebiquity’s digital analytics practice in the US helping clients leverage data to improve marketing decisions and to build strong customer engagement. With over 20 years experience, he specializes in marketing transformation engagements. Prior to joining Ebiquity he led the Publicis Sapient’s Business Consulting practice in Europe and the Middle East.
Ian Thomas
Chief Data Officer, Publicis Spine
Ian Thomas has been actively involved in Digital Analytics since 2000, when he co-founded one of the UK’s first web analytics firms, helping to define the online advertising and web behavior measurement industry, and pioneering techniques in campaign attribution. From 2006 to 2018 he worked at Microsoft in Seattle, helping the company to understand its customers and their usage of its products and services through data and analytics.
About us
About Ebiquity
Ebiquity is a leading independent marketing and media consultancy. Our ambition is to help brands harness the power of data, analytics, and technology to improve marketing outcomes.
About Digital Analytics Association
The DAA is a not-for-profit, volunteer-powered association whose mission is to make analytics professionals more effective and valuable through professional development and community. Its vision is advancing the profession of using data to improve business. The DAA was founded as the Web Analytics Association in 2004. The organization has almost 5,000 members around the world, representing a broad spectrum of expertise.