"Spend On Marketing Performance
Measurement Doubles By 2023"
As the pressure on marketers grows to
demonstrate the return of their marketing investments, it is becoming ever more critical for marketing leaders to deploy the best tools to take a data-driven approach. With new competitive threats, heightened financial pressures, and digital disruption exerting their toll on brands, now is the time for marketers to understand how new data-driven approaches to marketing can drive bottom-line performance.
Download the Forrester report to learn about:
• new approaches to digital measurement
• how to build a unified approach to attribution
• research on the growth of advanced marketing measurement