The conference set the objectives of looking forward, separating marketers from the day-to-day scrum of running their brands, and taking the industry forward – for the benefit of brands. The real value of Mediatel’s Future of Brands event is that it’s full of real brands who’ve been there, done that, and are there to tell the stories of what works and what doesn’t.
We look forward to participating in another great debate later this month, this time all the way down under, at the Future of Brands Sydney.
This year, at The Future of Brand, we have explored some of the key issues facing brands in this complex, digital world. The event gathered together over 250 attendees, including brands, creative and media agencies, tech companies, publishers, platforms, and consultants all joining in for the great debate.
Michael Karg, Ebiquity's Chief Executive Officer, kicked the day off with a summary of our TV at the Tipping Point research, launched at the start of this month. The study is an evidence-based assessment of what’s happening to linear TV viewing in the age of ad-free streaming, and how this may impact the effectiveness of linear TV advertising in the medium-term future.
GROUP CHIEF EXECUTIVE OFFICER, LONDON
MANAGING DIRECTOR, EBIQUITY
HEAD OF EFFECTIVENNESS, EBIQUITY
We are a leading independent marketing and media consultancy. We partner with the world’s largest brands to help you achieve transparency in your media investments, to help you build evidence-based marketing programmes, and to help you select the right technology partners and platforms to run and measure your marketing activities.
We have a unique combination of skills, including more media expertise than any other independent advisor, a market-leading advanced data and analytics capability, and a deep understanding of how to harness the potential of marketing technology. This enables us to deliver bespoke analytics, consultancy services, and online tools to help you solve your biggest marketing challenges.
Ebiquity is a company listed on the London Stock Exchange (AIM:EBQ)